Cross media promotion

Maqbool Mirza

Cross media promotion

The cross media promotion has been reformed with new dynamics and dimensions,  especially after the advent of electrifying, social and digital media.
Cross media is generally a term used for integrated media solutions.
Whenever, a campaign is launched on multiple media for blanket coverage, i.e., in order to ensure the consumer couldn’t skip the message of the advertiser .in such cases the consumer get caught at one or the other medium.
Consumer, for that matter is not clever enough to hide from the modern communication tools. The modern world has made it easier for the advertiser to get hold of it prospective consumer at some place or at some point of time.
Media, as it was conventionally divided into social ATL and BTL, have now got new categories, digital and social, referred

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