If you have the experience of shopping along with females , either real or window shopping , you might have an opinion about the hardships they face in choosing the object to buy. Maybe the same hardship is faced by the shopping companion as well. However, after such hardship and a comprehensive analysis of market, we may say that women choose the right object, in most of the cases.
This would be very hard to evaluate which subject of dramas is most popular in Pakistan and majority of females like to watch dramas of same genre or subject matter.

If you meet a TV drama producer, ask him about his selection of script to start a project. The subject that he would say would be more feasible financially and will get him maximum ratings and popularity, would be related to family issues. Some very famous family issues are related to marriages, joint family systems, financial issues faced by single individual and he has to support a whole family. Some topics related to polygamy, considered to be vague as a law. Dichotomy in its interpretation by law of land and laws of religion is also one of the popular (off course not favorite) subjects of dramas for female.
The romance is all time favorite as well in its various forms as per the social values of the society .Topics related to suppression of a woman as daughter in law, as wife or in any status being a woman is also a highly emotional and touching subject.
The variety and diversity of plots for drama production, those to become heart favorite is very high.
Some topics those are highly sensitive and fragile as per the religious norms and moral values if handled with care and the script is executed sensibly. Dramas on such topics could get high viewership.

In marketing communication, we study about the consumer behavior .The understanding of consumer behavior is very widely studied for planning an advertising campaign or developing a media plan .same goes with the production of drama serials ,series and other TV Programs. In Pakistan there is a wide variety of demographics and psycho graphics of the population .Unfortunately the public sector doesn’t conduct extensive research about the life styles of the people, such detail researches are very costly, though. Even if private or corporate sector execute such researches, the purpose is usually marketing or it is confined to one or other area only .Sample sizes in such research and objectives are defined for marketing communication and ultimate goal is usually to explore new markets and enhance sales.

I do not have the exact figure but still to a rough estimation, 70 percent of Pakistan’s total population is dependent on agriculture sector for their living. This clearly indicates the percentage of rural population in Pakistan. The demographics of rural population can be matched with urban population in certain scales but psycho graphics would be entirely different .In case of female members of rural population, it would be very hard to match the demographics as well.

While talking about the dramas, usually made for females or to capture the female audience, such facts are not being considered, we may say and we should say that they have equal rights to see entertainment of their choice and I wonder if some dramas are being made or under production for the people(females) living in rural areas. This would be another topic that if we want to urbanize them ….

Author: Maqbool Mirza -about author www.maqboolmirza.com