It’s economical to advertise

Maqbool Mirza

It’s economical to advertise on TV Channels in Pakistan

However, with the new channels coming in, on the screens, it has become hard for the media planners to decide about the right channel and right amount of budget to be spent on each channel for a campaign.

People’s meter which is at least providing  viewership data on the basis of its sample size,(let’s not discuss the sample size ) .It is being extensively used by the corporate clients ,multinationals  and structured local companies of Pakistan .Media Logic is the only company which is providing viewership trends in the form of numbers to the clients , advertising agencies and all other companies with stakes in media , may have access to the reports ,generated from people’s meter.

Those reports ,if do not give a clear mathematical  idea , at least it tells you about the trends of the people’s choice , what they have liked watching most

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