Pakistan , because of its fastest growing rate of literacy is becoming an important market for Print Media industry . Recently in the last few years many international high ranking Newspapers have started printing their local additions for Pakistan in collaboration with the established print media organisations of Pakistan .
Newyork times / tribune is largely circulated in Pakistan in association with
daily Express in Pakistan, most recently Financial Times have also developed an arrangement of distributing its local version with the largest Newspaper publishing group of Pakistan, which is jang group of publication.
However, if we have to decide in our media plan about the selection of Urdu or English Newspapers , it is quite a task and depends on the target audience of media campaign. In general , the popular mass media in print media industry are Urdu Newspapers and among them the most popular one is Jang , specially for the purpose of classified and display advertising and they claim to have largest circulation .Even the English readers prefer to look for jang ,if they need to see some ads in any specific category .
However, it does not make jang an only popular Urdu language newspaper in Pakistan, daily Express, daily nawa e waqt , khabrian , pakistan and some other are important and these are considered as second tier newspapers in Pakistan.