advertise on TV channels

Maqbool Mirza

It’s economical to advertise on TV Channels in Pakistan

However, with the new channels coming in, on the screens, it has become hard for the media planners to decide about the right channel and right amount of budget to be spent on each channel for a campaign.

People’s meter which is at least providing  viewership data on the basis of its sample size,(let’s not discuss the sample size ) .It is being extensively used by the corporate clients ,multinationals  and structured local companies of Pakistan .Media Logic is the only company which is providing viewership trends in the form of numbers to the clients , advertising agencies and all other companies with stakes in media , may have access to the reports ,generated from people’s meter.

Those reports ,if do not give a clear mathematical  idea , at least it tells you about the trends of the people’s choice , what they have liked watching most

Maqbool Mirza

The best media rates to advertise on TV channels

Not letting your products or services advertise on TV? Well, you are missing a great chance to be in proper competition with your rivals. So now after reading this, if you are looking for some good media rates in your country then one must know the perks of advertising on TV Channels. Some basic principles are to be followed to be a real profit killer for the advertising technique on TV Channels. Gain attention of your client by being prominent in TV channels and make a space in your customer’s grocery trolley! It’s almost a game of few seconds to hold someone’s attention or they are going to change the TV channel they are watching.

It is a common practice and desire of the advertisers, clients in the advertising language, to get best rates for the media campaign on TV channels .This practice is not unique in media industry in other sectors as well, all business communities want to ensure that they are buying the best quality at best price .In case of media marketing industry this term (media buying) has been recognized and established

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