Maqbool Mirza

Religion and Marketing

religion-and-marketingBranding through religion :

Brands allover the world like to associate themselves with any event or activity which captures the attention of masses specially of their target audience .The marketing managers look for the opportunity and wait for such happenings so as to get maximum attention for their brand communication and GRP’S ¬†in case of television viewing .In general the major sports events still holds top ranking in terms of the attention of target audiences . However it may varies from society to society and culture to culture .
While talking about this i don’t want to make it a subject of one specific market but the market in general is public and the public demand rules the societies , the problem arises when the events or happening or the celebration of a specific ¬†occasion and the type of celebration becomes controversial and the public opinion divides into different parameters

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