Expanding the advertising market is in other words, is to add in more product into the stream , motivating the products and services those are not trying to become national brands and have potential to break the geographical regional boundaries and enter into other cities and increase their demand and arrange to maintain the supply […]

The best possible programming and distribution through cable networks is inevitable for a new channel to get recognition among the existing and all over flown numbers of channels one can surf on screen.the myth of screen specially for news channels all around the world is big bang and making a big news out of the […]

You never know , who is going to contact you in the morning on any of your contact point and what he/she will ask for .may be every dreamer dreams to launch a new project in the night and he wants to execute the same dream in the morning and he may contact your ad agency , so we […]

Every idea is not unique, every thought is not new, every concept is not virgin, and how to make sure that an idea is made without inspiration. Since we can live in the world without exposure and every single exposure trigger a mind with some idea .sometimes the people who are in the business of […]

Its a secondary  task to get to know more about them the consumers , like their behaviors, attitude and other day to routine habits.Identifying them is foremost task for a better and focused communication and often we do not realize the importance of this primary step, many of the brand owners presume themselves or try to impose […]

Creativity as we feel it in non commercial ventures except for traditional school of thoughts about meter in poetry and prose remain as a free expression of thought the freedom to write is accepted in all areas of creative writing and creative ideas ,although in few areas of contemporary religious belief the thoughts are humbly […]

Again its about the role of media , which is quite positive and highly informative for everyone in the world and specially through the continued transmission of global investigation the families and friends of disappeared families are engaged with a hope and media have proven itself to be source of communication , which is gathering […]

Generally the advertising campaigns are made on the basis of harmony for all media and radio commercials are usually extracted from the TV commercial of a brand, either it is a jingle, dialogue or voice over based commercial. The objective in this extraction is usually to establish harmony in the media campaign and to increase […]

This is the century of internet if we say so, it would not be taken as a loud and bold statement, it’s spreading like a plague all across the globe, changing values and cultures and making the world more informed about any happening before the mix of radio or camera of tv channels reached to […]

The professions of new centuries are giving equal opportunities to both genders and the contribution of both genders is inevitable in most of the professions, those have been added to the stream of human occupation in last few decades. The professional education which was confined to medicine, engineering and business administration has now been revolutionized […]

If you are working in a media buying company or as media manager or even an account manager , servicing the client giving them suggestions about their communication strategies and about the promotion of their brands . As in how could they reach to right target audience with minimum spent of money getting maximum exposure […]

First of all it has been redefined , what we use to call media in the past.We used to get a newspaper in the morning or a tabloid from a bus stop , reading it all the way to our destinations or we switch on the tv to get the latest updates about the happenings […]

The world has seen many centuries , thousands of them , most of them unrecorded and it seems the time of black and white pictures have been changed and a new era of digitization have changed the whole scenario of human life . The generations of next centuries shall be considering us as media freaks […]