The cross media promotion has been reformed with new dynamics and dimensions, especially after the advent of electrifying, social and digital media. Cross media is generally a term used for integrated media solutions. Whenever, a campaign is launched on multiple media for blanket coverage, i.e., in order to ensure the consumer
Pakistan , because of its fastest growing rate of literacy is becoming an important market for Print Media industry . Recently in the last few years many international high ranking Newspapers have started printing their local additions for Pakistan in collaboration with the established print media organisations of Pakistan . Newyork times
Anyone who would be writing this article and has got some friends in Television Media industry especially in their marketing departments, the author should remain anonymous .There are maximum chances that the article writer would lose some friends in some of the TV channels .Only a decade ago, Television channels were
In Pakistan, the entertainment industry is technically not very young. The music of Pakistan along with the rich feature film industry at the time of partition has given strong foothold to the entertainment industry in Pakistan .At that time as many were migrating from their native cities, some precious talent
If you look around in your social circle, you may not find TV viewers who haven’t seen politicians shouting and accusing each other. This is the daily story in most current affair shows as well.A viewer, sacred individual with eyeballs, the loveliest creature for the program producers, the marketers in
Pakistan emerged as an independent sovereign state on the 14th of August 1947 and is the sixth-most populous country in the world having a population size of 164 million in 2008-09. Pakistan symbolizes “the land of pure”, the rich Indus valley civilization, the historical excavations of Taxila, Harapa, Mohenjo- Daro
Expanding the advertising market is in other words, is to add in more product into the stream , motivating the products and services those are not trying to become national brands and have potential to break the geographical regional boundaries and enter into other cities and increase their demand and
Its a secondary task to get to know more about them the consumers , like their behaviors, attitude and other day to routine habits.Identifying them is foremost task for a better and focused communication and often we do not realize the importance of this primary step, many of the brand owners presume
The professions of new centuries are giving equal opportunities to both genders and the contribution of both genders is inevitable in most of the professions, those have been added to the stream of human occupation in last few decades. The professional education which was confined to medicine, engineering and business

