We may born clever and can be considered smart and maybe shrewd and that we get through some unknown genetic composition , beyond our disposition. The question what teaches us love ,wisdom, feelings , consciousness ,benevolence,pity ad selflessness .Some , if not all is learnt from surroundings and willingness to
Branding through religion : Brands allover the world like to associate themselves with any event or activity which captures the attention of masses specially of their target audience .The marketing managers look for the opportunity and wait for such happenings so as to get maximum attention for their brand communication
TV channels, specially the entertainment channels depend a lot on film industry for their programs . Some of the programs based on the celebrities interviews and their participation , have established themselves as most highly viewed shows. There is however a lots of advancement in Television Production and TV media
The cross media promotion has been reformed with new dynamics and dimensions, especially after the advent of electrifying, social and digital media. Cross media is generally a term used for integrated media solutions. Whenever, a campaign is launched on multiple media for blanket coverage, i.e., in order to ensure the consumer
Pakistan , because of its fastest growing rate of literacy is becoming an important market for Print Media industry . Recently in the last few years many international high ranking Newspapers have started printing their local additions for Pakistan in collaboration with the established print media organisations of Pakistan . Newyork times
Anyone who would be writing this article and has got some friends in Television Media industry especially in their marketing departments, the author should remain anonymous .There are maximum chances that the article writer would lose some friends in some of the TV channels .Only a decade ago, Television channels were
In Pakistan, the entertainment industry is technically not very young. The music of Pakistan along with the rich feature film industry at the time of partition has given strong foothold to the entertainment industry in Pakistan .At that time as many were migrating from their native cities, some precious talent
If you look around in your social circle, you may not find TV viewers who haven’t seen politicians shouting and accusing each other. This is the daily story in most current affair shows as well.A viewer, sacred individual with eyeballs, the loveliest creature for the program producers, the marketers in
Pakistan emerged as an independent sovereign state on the 14th of August 1947 and is the sixth-most populous country in the world having a population size of 164 million in 2008-09. Pakistan symbolizes “the land of pure”, the rich Indus valley civilization, the historical excavations of Taxila, Harapa, Mohenjo- Daro
Expanding the advertising market is in other words, is to add in more product into the stream , motivating the products and services those are not trying to become national brands and have potential to break the geographical regional boundaries and enter into other cities and increase their demand and
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